Develop people.

Drive performance.

RockED is the premier people development platform for the automotive industry.

J.D. Power, automotiveMastermind®, JM&A Group, Impel and others partner with RockED to bring true people development to dealerships everywhere

Learn more about how industry leading companies are collaborating with RockED to centralize people development for the automotive industry.

Level Up Your Teams

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Dealerships struggle with lost revenue, OEMs face brand reputation challenges, and vendors see reduced adoption of their solutions. Worse, turnover costs the industry billions annually.

It's time we change that.

Onboarding through career progression—RockED is strengthening the automotive industry with a new approach to people development.

Traditional Training

  • Annual/quarterly training

  • Classroom or desk-bound

  • Long clunky modules

  • Generalized content

  • Attendance-based

  • Sink-or-swim onboarding

RockED

Centralized best practices

Mobile & accessible

Bite-sized videos

Learning in the 'flow of work'

Competency-based

Gamified & adaptive

Results

RockED_96% Sell More_2
RockED_94% Build Skills_2
RockED_85% Are More Connected_2

 5,000+
Dealers

35,000+
Learners

20
Industry Partners

4,000+
Micro-Lessons

7+ Million
Completions

Trusted by Progressive Partners

  • Hear from our Partners

    RockED_Sarah Sweeney

    RockED dealers invest as much into their people as they invest into their inventory. Accountability comes from enablement.

    Fueling Success

    Auto retail from scratch. 

    2,500+ guides updated every month


    Get better anywhere.

    Mobile-first to support your people on the GO


    High retention.

    2-min micro-lessons to learn in the flow of work

    Designed for Your Frontline Employees, Managers, and Owners

    Personalized Paths:

    Put Sales, Service, BDC and Leaders on self-study journeys to get better every day.

    Effective Coaching:

    Augment your one-on-one reviews with to build strengths & confidence.

    Fueled Huddles:

    Bring RockED to your group meetings as an icebreaker to address bigger learning.

     

     

    Learn From The Best

    Sales Leadership With Christian
    Service Sales Skills With Tania
    Prospect More With "Big Al"
    Better Calls With Shawn
    Communicate Better With Aniela
    Get Ready For Electrified Mobility
    Lead Stronger With Don Hall
    Negotiate Better With Durran

    Explore More?

    Learn why 5,000+ dealers trust RockED to help them level up their frontline to defend their bottom line.

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